With Sony dropping out of E3 2020, Xbox has been pushing to get publicity back on their side by taking the opportunity to go hard or go home. With them promising this year's E3 to be a "milestone year" for the company, they're also continuing to expand their ever-growing list of acquired first-party studios. Xbox head Phil Spencer made it known that they haven't stopped looking, and seemingly want to bring on a few more Asian first-party studios as that has become a priority for them over the last few years.
READ MORE: Xbox Promises "Milestone Year" for E3 2020
In a recent interview with Stevivor, Spencer assured that the company is in "execution mode" when it comes to their current first-party studios, but are still open to "new points of view." Over the last few years, Xbox announced the acquisition of numerous studios, including Ninja Theory, who are hard at work on Senua's Saga: Hellblade II; Playground Games, who are rumoured to be developing the next Fable; Compulsion Games, the developers of We Happy Few; Undead Labs, the developers of State of Decay 2; inXile Entertainment, the developers of Wasteland 3; and perhaps most notably, Obsidian Entertainment, who last year released the critically acclaimed RPG, The Outer Worlds. However, Xbox isn't stopping there.
"We’re always open," said Spencer regarding acquiring new studios. He also revealed that Xbox would like to expand its reach to include first-party Asian developers as well. "I liked the geographic diversity that we’ve been growing with our studios. If you look at Asia, we don’t have any first party studios in Asia. I think that’s an opportunity for us."
Xbox has leaned into primarily marketing more Asian developers and their IPs over the last couple of years; importantly, having a good relationship with From Software, were able to market several Bandai Namco-published titles in the past like Dark Souls, but also announced Sekiro: Shadows Die Twice on their stage. Xbox also previously unveiled games like Dragon Ball FighterZ and Jump Force as well, showing their dedication to broadening their reach. As for which Asian studios they're targeting to acquire, we don't know yet, but we'll surely keep you in the loop.
Writer. Enthusiast of all things geek. Legend has it he completed Final Fantasy VII without a memory card.
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