Ubisoft have been on a roll lately, releasing AAA titles like Immortals Fenyx Rising, Assassin's Creed Valhalla and Watch Dogs: Legion, with more big games to come. However, due to the explosion in popularity with free-to-play models dominating the market - from Call of Duty: Warzone to Apex Legends - it looks like Ubisoft wants to shift their focus to that corner of the industry, as they announced that they will change strategies to focus on "high-end free-to-play" titles in the future.
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During an earnings call on Tuesday (reported by Video Games Chronicle), Ubisoft provided an updated business strategy that seemingly sees the company shifting their focus from releasing 3-4 premium AAA games a year and instead, want to release high-end free-to-play games based on their popular franchises. "In line with the evolution of our high-quality line-up that is increasingly diverse, we are moving on from our prior comment regarding releasing 3-4 premium AAAs per year," Ubisoft’s chief financial officer Frederick Duguet said.
Writer. Enthusiast of all things geek. Legend has it he completed Final Fantasy VII without a memory card.
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