Nintendo plans to sell new gaming
devices to emerging markets in the
beginning of 2015, the company’s
president, Satoru Iwata, told
Bloomberg in an interview.
“We want to make new things, with
new thinking rather than a cheaper
version of what we currently have,”
Iwata said. “The product and price
balance must be made from scratch.”
Iwata said that Nintendo will develop
“completely new game machines”
rather than sell cheaper versions of
its existing consoles such as the Wii
U. He added that Nintendo won’t sell
its games on mobile devices, saying
“we have had a console business for
30 years, and I don’t think we can
just transfer that over onto a
smartphone model.”
Nintendo is also planning to boost the
use of characters such as Mario by
offering figurines that will allow the
transfer of game information
between devices through near field
communications.
According to tweets by analyst David
Gibson – in attendance at Nintendo’s
financial results briefing today, 8
May 2014 – Iwata said that charging
$30-60 (R310 – R620) for a game in
emerging markets is difficult, and its
approach in these markets needed to
be reassessed.
Iwata added that Nintendo is
studying changes in China’s gaming
market, where new video game
regulations have been implemented.
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